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Alleged Apple Trademarks Point to ‘Reality’ Branding for Long-rumored Mixed Reality Headset

Road to VR

Multiple trademark filings spotted by Bloomberg over the weekend support the notion that Apple’s long-rumored mixed reality headset will be running under the ‘Reality’ naming scheme. The report maintains Apple may be using a M2 SoC with 16 GB of memory. making it a mixed reality headset.

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Apple Reveals Improvements Coming in ARKit 6 for Developers

Road to VR

Earlier this month during Apple’s annual developer conference, WWDC 2022, the company gave developers the first look at improvements coming to Apple’s ARKit 6 toolkit for building AR apps on iOS devices. Image courtesy Apple. Image courtesy Apple. Image courtesy Apple. Image courtesy Apple.

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The XR Week Peek (2021.01.25): Facebook plans “a big shift” in privacy, Apple VR headset rumored, and more!

The Ghost Howls

Other relevant news. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store.

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Peter Jackson’s New Studio is All About AR Storytelling

VRScout

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. The New Zealand native is responsible for some of the medium’s most technologically groundbreaking work, including the Lord of the Rings and The Hobbit franchises.

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ARKit Holo App Puts Your Favorite Personalities in the Palm of Your Hand

VRScout

When it comes to bringing photo realistic people into virtual and augmented reality, 8i has paving the way with their technology. Now the New Zealand-based company has officially employed the use of Apple’s powerful ARKit platform to bring a whole new level of realistic digital figures to augmented reality.

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Apple may have given us a hint at its AR/VR headset’s name

TechCrunch VR

Apple’s highly anticipated mixed reality headset may now have a name, according to a Bloomberg report earlier this week. and global markets related to the device that were filed by Apple-affiliated firms. Filing trademarks under a different company name is not uncommon for Apple.

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Top 50 Asian Virtual Reality-Augmented Reality Leaders,Evangelists, Investors & Influencers

XROM

Ambarish Mitra is the CEO and co-Founder of #Blippar one of the first billion dollar “Augmented Reality” Startup from India, being a pioneer, early mover brings its own pro’s & lots of Con’s. Founder CEO of #JaduAR he is working on Building the future of musical experiences with Augmented Reality. 1- Ambarish Mitra.