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VRX 2017 Conference Brings an All Star Cast

VRWorld

.” The conference description states that VRX is “the only B2B event which covers the full spectrum of where VR is having the biggest impact; with insights and solutions from those leading the charge in gaming, film, broadcasting, automotive, engineering, architecture, healthcare, retail, tourism, hospitality, marketing and beyond.

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Digital Twins: XR Today Expert Roundtable

XR Today - Mixed Reality tag

Orlando’s digital twin could be viewed as a more in-depth version of Google Maps that allows decision-makers to experience a “flyover” of the region with overlays of relevant data points. For it to be used at scale for complex industrial digitalization (healthcare, manufacturing, automotive, semiconductor, etc.),

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

We also speak with automotive manufacturers, around how they can start marketing and merchandising future car models that might not even be done yet, but through the use of these new technology experiences that let us create 3D models of the car, and sort of market that to potential customers before they might even arrive in the showroom.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

We also speak with automotive manufacturers, around how they can start marketing and merchandising future car models that might not even be done yet, but through the use of these new technology experiences that let us create 3D models of the car, and sort of market that to potential customers before they might even arrive in the showroom.

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Interview with Robert Scoble about Oculus Quest 2, Apple Glasses and more!

The Ghost Howls

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Amazon and Tesla could be two outsider of the XR ecosystem instead. . “The farm has been plowed, the farm is now ready for seeds” , he adds. “Pick good friends.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s really interesting; in the automotive world, you have very discerning clients.