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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

AR 381
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Who Will Own the Metaverse?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

A sought-after authority on interactive media industry, Carter has presented at every event around the world, including Casual Connect, the LA Games Conference, and the VR/AR Global Summit. Carter: I’d say the main thing is augmented and mixed reality are growing fast, but mainly in the enterprise space.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

A sought-after authority on interactive media industry, Carter has presented at every event around the world, including Casual Connect, the LA Games Conference, and the VR/AR Global Summit. Carter: I’d say the main thing is augmented and mixed reality are growing fast, but mainly in the enterprise space.

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

A sought-after authority on interactive media industry, Carter has presented at every event around the world, including Casual Connect, the LA Games Conference, and the VR/AR Global Summit. Carter: I'd say the main thing is augmented and mixed reality are growing fast, but mainly in the enterprise space. Where is this market going?

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

They’ve taken virtual and augmented reality for the automobile industry to the next level; from AR apps where you can see cars in your living room, to full VR simulators where you can drive the cars and see what they interact like. Their designers are putting the 3D models in AR, walking around them, and changing the lighting.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

They’ve taken virtual and augmented reality for the automobile industry to the next level; from AR apps where you can see cars in your living room, to full VR simulators where you can drive the cars and see what they interact like. Their designers are putting the 3D models in AR, walking around them, and changing the lighting.