article thumbnail

Data Dive: How Much Does AR Influence Shopping?

ARVR

AR’s role in marketing and commerce continues to ratchet up as brands see that it’s working. This plays out through performance and ROI in ad campaigns, as well as signals that AR is gaining traction among consumers as a shopping utility. As that process unfolds, AR will become table stakes. Trending AR VR Articles: 1.

Data 130
article thumbnail

Distribution methods for VR & AR products into enterprise businesses

AIXR

Enterprise businesses are always looking for new and innovative ways to improve their operations and gain a competitive edge. The adoption of virtual reality (VR) and augmented reality (AR) technology is one way that businesses are seeking to achieve this. Facial recognition and 3D capture of environments.

AR 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here Come The Holograms

VRScout

It won’t be long before 3D holograms are part of everyday life. In virtual reality, the more realistic the digital world, the greater the demand for fidelity. This can be done easily today with—or without—an AR capable cell phone. My animated avatar can be placed in any VR or AR application.

article thumbnail

Creating Virtual Museum Experiences

Tech Trends VR

Immersive technologies, like virtual reality, unlock new and exciting ways to experience art and exhibitions. For companies looking to leverage Immersive technologies such as VR/AR/MR/XR Tech Trends offers a comprehensive range of Virtual Reality Consultancy Services.

Trends 269
article thumbnail

Facebook Shows Off Research Aiming to Deliver Truly Realistic Avatars

Road to VR

Facebook Reality Labs (FRL) chief scientist Michael Abrash believes AR and VR will be the primary way people work, play, and connect in the future. “It’s about making it as natural and effortless to interact with people in virtual reality as it is with someone right in front of you. .

article thumbnail

SIGGRAPH 2017 In Los Angeles Showcases The Latest In VR and AR

UploadVR Between Realities podcast

“It has matured to the point where everybody knows what AR and VR is,” said VR Village Chair Denise Quesnel. Here are some of the notable experience presentations, panels and talks that will be at the event. VR/AR & OPTICS. Varifocal Virtuality: A Novel Optical Layout for Near-Eye Display.

article thumbnail

Top XR Stories of 2019

Tech Trends VR

Taken together, this could signal challenging times ahead for the start-up and possibly have a negative knock-on effect on the AR industry as a whole. Dairy farmers in Russia started testing Virtual Reality on their dairy cows. Cows Like VR Too. Immersive Masterpiece. ” #MeToo. Sony’s Next Move. Valve’s Long Game.