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SIGGRAPH 2017 In Los Angeles Showcases The Latest In VR and AR

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“It has matured to the point where everybody knows what AR and VR is,” said VR Village Chair Denise Quesnel. Here are some of the notable experience presentations, panels and talks that will be at the event. VR/AR & OPTICS. Varifocal Virtuality: A Novel Optical Layout for Near-Eye Display.

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Data Dive: How Much Does AR Influence Shopping?

ARVR

AR’s role in marketing and commerce continues to ratchet up as brands see that it’s working. This plays out through performance and ROI in ad campaigns, as well as signals that AR is gaining traction among consumers as a shopping utility. As that process unfolds, AR will become table stakes. Trending AR VR Articles: 1.

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