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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). The problem with reacting to Apple.

AR 62
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My predictions for virtual reality in 2021

The Ghost Howls

Or better, I can imagine who can be the names and they are all the big monoliths: Google, Microsoft, Apple, Amazon , etc… Only companies of this size could afford selling a good headset under cost and at the same time attract enough developers to publish VR games on their own new stores. VR headsets will become MR ones.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

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Lighting the Torch for In-App AR Development, with TORCH’s Paul Reynolds

XR for Business Podcast

If you want to embed an AR experience in an existing mobile app — which is a very popular request we hear — you’ve either got to write to Google Sceneform or Apple’s ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple’s very tightly coupled to the hardware. Paul: Yeah.

AR 78
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Lighting the Torch for In-App AR Development, with TORCH’s Paul Reynolds

XR for Business Podcast

If you want to embed an AR experience in an existing mobile app — which is a very popular request we hear — you’ve either got to write to Google Sceneform or Apple’s ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple’s very tightly coupled to the hardware. Paul: Yeah.

AR 78
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Lighting the Torch for In-App AR Development, with TORCH's Paul Reynolds

XR for Business Podcast

If you want to embed an AR experience in an existing mobile app -- which is a very popular request we hear -- you've either got to write to Google Sceneform or Apple's ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple's very tightly coupled to the hardware. It's all very fragmented by the tool.

AR 60