2015 Apple Google Strategy 
Road to VR
FEBRUARY 14, 2019
We are vulnerable on mobile to Google and Apple because they make major mobile platforms. From a timing perspective, we are better off the sooner the next platform becomes ubiquitous and the shorter the time we exist in a primarily mobile world dominated by Google and Apple.
Road to VR
SEPTEMBER 8, 2016
Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.
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Bernard Marr
SEPTEMBER 26, 2023
Apple popularized the smartwatch, just as it did with the smartphone when it released the Apple watch in 2015. This is a feature that other watchmakers, including Apple, have been aiming to develop for some time, but the Chinese manufacturer is the first to market. And who remembers the Pebble ?
Tech Trends VR
FEBRUARY 24, 2019
Object Theory are pretty much the oldest Mixed Reality company around, having launched in June 2015, before the HoloLens had even started shipping. Object Theory are the oldest Mixed Reality company around, having launched in June 2015, before the HoloLens had even started shipping Click To Tweet. pic.twitter.com/UMhQbxgH1g.
Road to VR
DECEMBER 10, 2019
Even at the low side of 100,000 units, that’s in the neighborhood of how many Oculus Rift DK2s were shipped globally , which at the time of launch in 2015 cost nearly one-sixth of the price of ML One. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1.
ARVR
JANUARY 29, 2021
© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.
TechCrunch VR
MAY 31, 2023
“The first metaverse that gains real traction is likely to be the last,” Oculus exec Jason Rubin wrote in a 50-page internal document laying out the strategy. “We Google revealed Glass the same year the first Oculus prototype hit the scene. Image Credits: Apple Magic Leap is far from alone in those struggles.
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