AR Insider
FEBRUARY 24, 2021
All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Companies like Ikea, Target, and Amazon have already used ARKit, mostly for placing virtual furniture in a room to see if it fits. One wearer said she was assaulted outside a San Francisco bar in 2014 for wearing the glasses.
VRScout
MAY 29, 2019
When Facebook acquired Oculus in 2014, many were curious as to why a social media company, whose track record with hardware included a phone that failed just a year prior to the Oculus purchase, would be interested in buying the plucky VR startup for over $2 billion dollars. That’s where Facebook comes in.
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AR Insider
JANUARY 21, 2020
We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. Q4 2014 R&D spend increased to $1.1 608 billion.
AR Insider
MARCH 30, 2021
This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including Amazon is motivated for similar reasons — a direct consumer touchpoint as a Trojan horse for its core business, which of course is eCommerce. including lots of ups and downs in the intervening years.
VRWorld
OCTOBER 11, 2017
The online retailer, which is already working with Microsoft Corp. on productivity features for Alexa such as calendar interactions, will put the user first in pursuit of any other partnerships, said Toni Reid, Amazon’s vice president of Alexa and Echo devices, who has been on the team since 2014. Amazon.com Inc.
Road to VR
OCTOBER 30, 2020
Rubin joined Oculus in 2014 as was a key spokesperson for the company’s VR before his role expanded into Facebook’s broader gaming initiatives | Image courtesy Jason Rubin. As the only company in the consumer space with a complete tech stack for VR cloud streaming, the strategy seems sound.
AR Insider
MARCH 16, 2021
This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including If Google is the spatial web’s knowledge layer, Facebook could be its social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer.
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