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Why Apple Can’t Ignore VR Forever

Road to VR

Long considered the holy grail of immersive computing, all-day AR headsets represent a way of interacting with new layers of information in daily life which would span everything from turn-by-turn directions to gaming applications—like Google Maps directions floating on the street in front of your car or a city-wide version of Pokémon Go.

Apple 191
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Microsoft Reactor Rallies London Tech Community

XR Today - Mixed Reality tag

Steve Dann : We founded it when it first started off and originally, it was Microsoft’s answer to Google Campus. The group later pivoted and sold the upper floors to WeWork, but COVID-19 came along and brought everything tumbling down, stopping us from meeting up for about two years.

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The Chinese Room Launches “So Let Us Melt” VR Game

VRWorld

Dear Esther was the studio’s hit, coming out as a mod back in 2008, a year after The Chinese Room was formed. From there the group released Korsakovia , another mod, and the survival horror game Amnesia: A Machine for Pigs. So Let Us Melt is out now on the Google Play Store priced at $9.49.

Gaming 49
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The VRScout Report – The Week in VR Review

VRScout

A word of caution: this is the analysis group that was sorely mistaken on their 2016 sales predictions (thanks for that, you so-called “Super” Data). Bellevue, WA-based company Innovega has raised $3M to hasten development of its augmented reality and contact lens system eMacula (in development since 2008).

Samsung 150
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Who Will Own the Metaverse?

AR Insider

The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

And then slowly and surely, we picked up the business up to 2007, 2008. And then we have a third group we call Industry 4.0, Small companies like Google, and eventually people like Facebook and others, and create this revolution. And we took that company to $250-million between 2008, 2009 to 2011. I’m quitting VR.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

And then slowly and surely, we picked up the business up to 2007, 2008. And then we have a third group we call Industry 4.0, Small companies like Google, and eventually people like Facebook and others, and create this revolution. And we took that company to $250-million between 2008, 2009 to 2011. I’m quitting VR.

AR 78