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Why Apple Can’t Ignore VR Forever

Road to VR

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Who’s Waging the Wearables Wars? Part IV: Bose

AR Insider

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. In Bose’s case, that’s a leading position in high-end audio hardware. Hardware Blitz. Third in the BoseAR hardware blitz is a sneak attack. Next up: Apple.

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What’s Bose’s Audio-AR Play?

AR Insider

Picking up where we left off with Apple’s and Google’s respective hearables strategies, how does Bose compare? With Apple and Google out of the way, we’ll now tackle Bose. How is audio AR aligned with its plan to future proof its leading position in high-end audio hardware? Hardware Blitz. Already There.

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What Does Tech History Tell Us About AR’s Future?

AR Insider

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constellation of wearables fits another key Apple M.O.:

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The AR Show: What Does Tech History Tell Us About AR’s Future?

AR Insider

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constelation of wearables fits another key Apple M.O.:

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Creature To Manage $1 Million Indie VR Fund From SideQuest

Upload VR

Funding VR's Indie Expertise Back when the App Store for iPhone was coming together in 2008, the $200 million " iFund " was announced and managed by venture capitalists who offered equity deals to developers at a critical time in the development of mobile phones as a computing platform.

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XR Talks: How Snapchat Became AR’s Usage Leader, Part I

AR Insider

Cameras have changed so much over the last few decades from this clunky hardware that you wear around your neck to basically a piece of software,” said Arguelles “It’s really the lens of a camera that gives you the window into human experience. If you look at the change from 2008’s 220 million smartphone owners to today’s 2.8

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