Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Apple Hand tracking AR Virtual Reality 220

AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. In Bose’s case, that’s a leading position in high-end audio hardware. Hardware Blitz.

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Wearables Hardware Exercises AR 278

AR Insider

NOVEMBER 29, 2019

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constellation of wearables fits another key Apple M.O.:

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Wearables AR Apple Exercises 202

AR Insider

JULY 31, 2019

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constelation of wearables fits another key Apple M.O.:

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AR Wearables Apple Microsoft 151

AR Insider

JULY 15, 2021

And that means they’ll collect a ton of user data now, using machine learning to inform more optimized hardware for actual consumers later. From 2016 to 2019, I helped Apple figure out whatever it might be doing by prototyping experiences and technologies from the future. I worked at Microsoft from 2008-2012.

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Machine Learning Eye Tracking Data AR 248

AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic).

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Magic Leap AR Microsoft Apple 155

VRWorld

DECEMBER 6, 2017

is a manufacturing partner for Apple and many other hardware manufacturers in the PC/smartphone space. If you recall Google’s “Glass” project from a few years back (which included very limited shipments of Google Glasses), Lumus works on similar hardware and has been doing so for quite a while.

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Apple AR Augmented Reality 49