Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Apple Hand tracking AR Virtual Reality 192

AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Think of it like primitive iPhone apps circa 2008, before we got Waze, Foursquare and Uber. Next up: Apple.

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Wearables Hardware Exercises AR 286

AR Insider

NOVEMBER 29, 2019

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constellation of wearables fits another key Apple M.O.:

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Wearables AR Apple Exercises 204

AR Insider

JULY 31, 2019

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constelation of wearables fits another key Apple M.O.:

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AR Wearables Apple Microsoft 151

The Ghost Howls

MAY 9, 2019

EN62471-2008). I have just mentioned that Microsoft suggested us that the DARPA could be interested in such kind of devices… what we knew from the DGA (French DARPA) already. HoloLens 2 are already used by the military in the US (Image by Microsoft). All our devices are compliant with ocular safety norms (e.g.

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AR Magic Leap Augmented Reality France 396

AR Insider

JULY 15, 2021

From 2016 to 2019, I helped Apple figure out whatever it might be doing by prototyping experiences and technologies from the future. A few months before Apple, I was invited to Facebook to interview for a position leading Facebook’s new AR program. I worked at Microsoft from 2008-2012. your) social content, on-demand.

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Machine Learning Eye Tracking Data AR 251

AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic).

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Magic Leap AR Microsoft Apple 157