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The Apple Vision Pro: Apple’s Gamble on High-End Virtual Reality (and Why I Want One)

Ryan Schultz

The somewhat tepid success of previous VR/AR/MR/XR/metaverse ventures to date are clearly reasons why Apple has focused, in its usual savvy marketing campaign, on the fact that the Apple Vision Pro is intended to be a wearable personal computer (essentially, an iPad for your face). Apple has announced in a Feb.

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Apple Vision Pro Release Date Rumors and Latest News

XR Today - Virtual Reality

The bad news is that the Apple Vision Pro release date for the cheaper wearable could be further away. This is why Apple has partnered with Zeiss to create custom optical inserts to replace glasses for users. However, if Apple follows in the footsteps of other XR developers, less storage and simpler displays may be an option.

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Big XR News from Apple, Google, XREAL, and Meta Reality Labs

XR Today - Mixed Reality tag

Apple is working with ZEISS to offer optional optical inserts for the product, including “Readers” for $99 and prescription standard optics for $149. The Vision Pro will cost $3,499 for a 256GB storage model. Additional accessories will be available for those who require prescription glasses, but they will come at an extra cost.

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What is the Apple Vision Pro Headset?

XR Today - Mixed Reality tag

Apple is marketing the wearable system as a spatial computer, focusing strongly on the developing MR world. Fortunately, the powerful and unique features built into the system make the wearable an excellent solution for various use cases. As expected, the headset doesn’t focus entirely on AR or VR.

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Apple Vision Pro Debuts for US Customers on Feb 2nd

XR Today - Mixed Reality tag

Apple is working with ZEISS to bring optional optical inserts to the product, with “Readers” soon available for $99 and prescription standard optics for $149. Apple will start the pricing of the Vision Pro at $3,499 for a model with 256GB of storage.

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Apple’s Vision Pro “Works Like Your Mind” Says Tim Cook, CEO

XR Today - Mixed Reality tag

Powered by a proprietary software stack and Apple silicon architecture, the Vision Pro will also offer custom optical inserts developed in partnership with Zeiss, designed for users who require prescription glasses.

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Apple Vision Pro Debuts in US Stores Today!

XR Today - Mixed Reality tag

Additionally, Apple is working with ZEISS to offer optional optical inserts for the device in a bid to improve accessibility options available alongside current XR devices. Currently, the Vision Pro is only purchasable by US customers, however, Apple is expected to roll out worldwide release windows at its WWDC event later this year.

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