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The Apple Vision Pro: Apple’s Gamble on High-End Virtual Reality (and Why I Want One)

Ryan Schultz

The somewhat tepid success of previous VR/AR/MR/XR/metaverse ventures to date are clearly reasons why Apple has focused, in its usual savvy marketing campaign, on the fact that the Apple Vision Pro is intended to be a wearable personal computer (essentially, an iPad for your face). Apple has announced in a Feb.

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Apple Vision Pro Release Date Rumors and Latest News

XR Today - Virtual Reality

The bad news is that the Apple Vision Pro release date for the cheaper wearable could be further away. This is why Apple has partnered with Zeiss to create custom optical inserts to replace glasses for users. However, if Apple follows in the footsteps of other XR developers, less storage and simpler displays may be an option.

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Apple Reveal More Details on New Vision Pro Model

XR Today - Mixed Reality tag

In addition, the package includes ZEISS Optical Prescription inserts to enhance clarity. The product comes with various accessories, including a solo knit band, a dual loop band, a personalized light seal with two light seal cushions, an Apple Vision Pro cover, a polishing cloth, a battery, a USB-C charge cable, and a USB-C power adapter.

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Big XR News From Apple, Liverpool City, Meta, and MediSim VR

XR Today - Mixed Reality tag

Moreover, AR smart glasses are a popular potential product that provides a more affordable and wearable alternative to bulky head-mounted hardware. The package also includes ZEISS Optical Prescription inserts to improve clarity for those with vision impairments. They have optimised sales numbers reaching vendors.

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SYKY Brings MR To Retail And Fashion In New Apple Vision Pro App

XR Today - Mixed Reality tag

Additionally, the package includes ZEISS Optical Prescription inserts to enhance clarity for those with vision impairments.

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Apple Vision Pro International Pre Orders Open this Month

XR Today - Mixed Reality tag

Moreover, the package includes ZEISS Optical Prescription inserts that improve clarity. More on Vision Pro in Enterprise Apple is solidifying its position in the workplace. In a recent promotional video before WWDC 2024, Cook discussed how Vision Pro and spatial computing revolutionise work tools for early adopters.

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Big XR News from Apple, Google, XREAL, and Meta Reality Labs

XR Today - Mixed Reality tag

Apple is working with ZEISS to offer optional optical inserts for the product, including “Readers” for $99 and prescription standard optics for $149. The Vision Pro will cost $3,499 for a 256GB storage model. Additional accessories will be available for those who require prescription glasses, but they will come at an extra cost.

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