Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse
XR Today - Virtual Reality
OCTOBER 4, 2023
Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. Additionally, the experience has debuted ahead of Black History month in the United Kingdom, which takes place for the month of October.
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