article thumbnail

How and Why Brand Engagement Is Driving XR Development

ARPost

From a human psychology, or at least market study perspective, with the millennial generation compared to generations before them, the experience becomes more important than the product,” Giglio told ARPost in a call last year. “The What most of these brands have in common is that they offer an experience rather than a product.

Retail 392
article thumbnail

Instagram’s Kevin Systrom Talks Virtual Reality

VRWorld

Instagram story started on Stanford University where Systrom was studying, and Facebook gave him an job offer. The name of the project came through Kevin’s love for Bourbon and other spirits, mostly from Kentucky, Alabama and Tennessee. Kevin didn’t want to drop out of school, so he passed on the opportunity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fan edits are the internet's love language

Mashable VR

In an article published in media studies journal Camera Obscura , titled " An Editing Room of One’s Own: Vidding as Women’s Work ," Coppa writes, "A vidder learns to watch television and movies fetishistically, for parts; to look for patterns against the flow of narrative structure; to slice desired images out of a larger whole."

Video 85
article thumbnail

Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

My mom [who recently experimented with the Meta Quest 2] started to understand this because she was in the form of an avatar in this app, looking at her hometown of Ireland while sitting here in Memphis, Tennessee. For software, they were working with startup companies like Microsoft and Adobe. It was like the light bulb went off.

Industry 120