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How and Why Brand Engagement Is Driving XR Development

ARPost

From a human psychology, or at least market study perspective, with the millennial generation compared to generations before them, the experience becomes more important than the product,” Giglio told ARPost in a call last year. “The What most of these brands have in common is that they offer an experience rather than a product.

Retail 392
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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

We’re now in the immersive world, which involves things like augmented reality (AR), the more immersive virtual reality (VR), and all these different ways of explaining what you’re looking at. For software, they were working with startup companies like Microsoft and Adobe. It was like the light bulb went off.

Industry 125