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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Image courtesy Digital Trends Zune didn’t generate the sort of loyal customer base that Apple had in spades because entering rapidly evolving product categories isn’t easy. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

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My predictions for augmented reality in 2020

The Ghost Howls

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands.

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My predictions for augmented reality in 2021

The Ghost Howls

And this year, we’ll see further growth of this trend, which has still a big untapped potential: many new items to try-before-you-buy, new features available for filters, new popular ecosystems (like WeChat) that are going to adopt it properly. What will see a decreasing trend is everything that is about people going outside.

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One More Thing From Apple Vision Pro: Validation For An Industry

Upload VR

In 2014, Facebook acquired Oculus and planted a flag in virtual reality. Apple's announcement today is a very good validation of the overall XR/spatial computing sector," Magic Leap founder Rony Abovitz wrote to me. Meta Quest vs. Apple Vision In buying Oculus in 2014, Zuckerberg first put forth his quest for spatial computing.

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The XR Week Peek (2021.01.11): CES is starting, Facebook smartglasses are coming “soon”, and much more!

The Ghost Howls

Facebook has already launched the Quest 2 ; HTC hasn’t tweeted anything, so I expect it to not launch its Quest 2 competitor at this CES ; Nreal is still in the middle of its logistic problems; Samsung is silent; etc… I hope to be wrong, but I don’t think we’ll see any kind of disruptive XR headset at CES 2021. Compliments to FRL for that.

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The XR Week Peek (2022.02.28): PSVR 2 revealed, Meta working on AI and 5G, and more!

The Ghost Howls

Between leaks, announcements, and official info, we have had this week a glimpse of the future of Meta, which won’t be only about XR but will include also many other trending technologies like AI and 5G. Magic Leap 2 has inside-out tracked controllers. More info (Magic Leap presentation) More info (Close up of the controllers).

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The XR Week Peek (2020.10.26): DecaGear is an intriguing VR headset, HTC is working on a new device, and more!

The Ghost Howls

While Oculus is getting all the glory for the Quest, its competitors are not sleeping. Huawei has upgraded its sleek VR glasses and now they support 6DOF movement and 6DOF controllers that are very similar to the Oculus Touch. Notwithstanding all this hate, the Oculus Quest 2 is selling very well. Other relevant news.

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