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Developing the Future of Mixed Reality

Tech Trends VR

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. We’ve been saying all along we want more players, more competition.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Image courtesy Digital Trends Zune didn’t generate the sort of loyal customer base that Apple had in spades because entering rapidly evolving product categories isn’t easy. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

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Is Apple’s Spatial Computing Step the Correct Move? 

XR Today - Mixed Reality tag

Auidences are watching, developers are already working on realityOS applications, and XR device vendors are making a move towards the spatial computing trend of 2024. On the other hand, firms like Magic Leap and XREAL are receiving millions in funding to potentially leapfrog the forecasted success of Apple’s Vision Pro.

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One More Thing From Apple Vision Pro: Validation For An Industry

Upload VR

Apple's announcement today is a very good validation of the overall XR/spatial computing sector," Magic Leap founder Rony Abovitz wrote to me. Companies like NVIDIA, Samsung, Google, Lenovo, HP, and Acer sought portions of underdeveloped systems, and VR's winter was harsh to many.

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The XR Week Peek (2022.02.28): PSVR 2 revealed, Meta working on AI and 5G, and more!

The Ghost Howls

Between leaks, announcements, and official info, we have had this week a glimpse of the future of Meta, which won’t be only about XR but will include also many other trending technologies like AI and 5G. Magic Leap 2 has inside-out tracked controllers. More info (Magic Leap presentation) More info (Close up of the controllers).

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My predictions for augmented reality in 2021

The Ghost Howls

And this year, we’ll see further growth of this trend, which has still a big untapped potential: many new items to try-before-you-buy, new features available for filters, new popular ecosystems (like WeChat) that are going to adopt it properly. What will see a decreasing trend is everything that is about people going outside.

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The XR Week Peek (2020.10.26): DecaGear is an intriguing VR headset, HTC is working on a new device, and more!

The Ghost Howls

Stanford and Samsung create a super-high-resolution display. A joint work of the University of Stanford together with Samsung Research has let a team working on optics and another one working on solar panels collaborate to create a new kind of OLED displays featuring 10,000 pixels per inch. More info.

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