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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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XR Market Growth to Top $345.9bn by 2030, Report Shows

XR Today - Augmented Reality tag

North America would also lead global markets for the same period. Doctors can leverage the technology to access detailed scans of patients in real-time with Magic Leap, HoloLens 2, and other headsets. Growth Factors for 2023 The XR space has seen a meteoric rise in adoption rates across industry verticals.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Their partnership with Unity will get them there quickly. Apple will use Unity to bring 3D applications and games to Vision Pro.

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Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Certainly wasn't in North America and Europe or whatever, it was a relatively small campaign in Brazil.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Certainly wasn’t in North America and Europe or whatever, it was a relatively small campaign in Brazil.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Certainly wasn’t in North America and Europe or whatever, it was a relatively small campaign in Brazil.

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The XR Week Peek (2021.12.13): Horizon Worlds is now in open beta, Among Us VR is coming, and more!

The Ghost Howls

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Magic Leap rebrands and kills the whale.

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