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Delta Reality Joins VR/AR Association

XR Today - Big XR News tag

The Croatian firm offers customers a rich XR asset library worth thousands to improve audience engagement and currently works with global XR-backed firms and brands such as Disney, Microsoft, Samsung, T-Mobile and many more. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

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CityXR: A Vision For Augmented Cities In The Shadow Of Hyper-Reality

Upload VR

Matsuda himself subsequently began working in AR following the film's release, leading design teams at both Leap Motion (now Ultraleap) and Microsoft. It's notable that this vision of augmented reality layers is also very similar to one shared by the earlier days of Magic Leap, before the company laid off many of its workers.

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Who Will Own the Metaverse?

AR Insider

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In another scenario, we may see game engines dominant, like Unity or Unreal. Find out more details, dynamics and submission guidelines here. .

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

AR 381
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Augmenting Enterprise Productivity, with Altoura’s Jamie Fleming and Bharat Ahluwalia

XR for Business Podcast

And then the other use case which we have seeing -- say, in real estate vertical -- is much more casual. We do a lot of work with Microsoft in helping serve their customers across a variety of use cases. You've seen Magic Leap pivot to enterprises. Bharat: No, we are using Unity AssetBundles, so that's the format.

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Augmenting Enterprise Productivity, with Altoura’s Jamie Fleming and Bharat Ahluwalia

XR for Business Podcast

And then the other use case which we have seeing -- say, in real estate vertical -- is much more casual. We do a lot of work with Microsoft in helping serve their customers across a variety of use cases. You've seen Magic Leap pivot to enterprises. Bharat: No, we are using Unity AssetBundles, so that's the format.

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Augmenting Enterprise Productivity, with Altoura’s Jamie Fleming and Bharat Ahluwalia

XR for Business Podcast

And then the other use case which we have seeing -- say, in real estate vertical -- is much more casual. We do a lot of work with Microsoft in helping serve their customers across a variety of use cases. You've seen Magic Leap pivot to enterprises. Bharat: No, we are using Unity AssetBundles, so that's the format.