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Developing the Future of Mixed Reality

Tech Trends VR

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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My predictions for augmented reality in 2022

The Ghost Howls

As I always say about my predictions, I’m not sure they will turn out to be true (and honestly, many times this hasn’t happened), but for sure they identify some trends to keep an eye on. GENERAL TRENDS. I think that in 2022 we’ll mostly see in AR the growth of the same trends that we saw in the second half of 2021.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Image courtesy Digital Trends Zune didn’t generate the sort of loyal customer base that Apple had in spades because entering rapidly evolving product categories isn’t easy. Azure Cloud Platform competes alongside AWS and Google Cloud. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

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My predictions for augmented reality in 2020

The Ghost Howls

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands.

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My predictions for augmented reality in 2021

The Ghost Howls

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?

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Is Apple’s Spatial Computing Step the Correct Move? 

XR Today - Mixed Reality tag

Auidences are watching, developers are already working on realityOS applications, and XR device vendors are making a move towards the spatial computing trend of 2024. On the other hand, firms like Magic Leap and XREAL are receiving millions in funding to potentially leapfrog the forecasted success of Apple’s Vision Pro.

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One More Thing From Apple Vision Pro: Validation For An Industry

Upload VR

Apple's announcement today is a very good validation of the overall XR/spatial computing sector," Magic Leap founder Rony Abovitz wrote to me. Companies like NVIDIA, Samsung, Google, Lenovo, HP, and Acer sought portions of underdeveloped systems, and VR's winter was harsh to many.

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