article thumbnail

Big XR News from Google, Meta, IGS Orlando, HTC VIVE, and Warpin

XR Today - Big XR News tag

This week has seen its fair share of tricks and treats ahead of the Halloween season, where companies like Warpin Reality, HTC VIVE, Google, Shopify, and Apple, among others, have offered a powerhouse of insights to XR Today on their latest innovations. This has led Google to slash jobs across its operations in recent months.

Google 81
article thumbnail

AR Specialist Zappar Nets $3.75m in Funding, Aims to “Democratize Augmented Reality”

Road to VR

Having worked with over 200 partners from the retail, television, film and packaged goods industries including Warner Bros, Coca-Cola and Manchester City Football Club, Zappar is a leading developer of Augmented Reality experiences and tools. “There are a number of players entering this space.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will Smart Glasses Replace Smartphones In The Metaverse?

Bernard Marr

An AR metaverse retail experience might involve visiting a real outlet to try on physical products in an actual dressing room after we’ve shortlisted them by browsing the shop’s entire inventory virtually. This is a boundary that wouldn’t necessarily exist in an AR environment designed to remove the boundaries between physical and virtual.

Wearables 137
article thumbnail

How Will AR Transform Advertising?

AR Insider

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR.

AR 381
article thumbnail

Magic Leap and Madefire delivering VR Comic

VRWorld

So far, Magic Leap have secured over $6 billion (USD) in funding, much of it coming from big names such as Google, Alibaba and Qualcomm. A recent leak of a patent application showed a device that could be the Magic Leap headset, though Magic Leap were quick to deny that its product resembled the patent.

article thumbnail

How Theaters Are Evolving To Include VR Experiences

UploadVR Between Realities podcast

While “head-mounted displays are demanding very high frame rates, frame rates aren’t an issue in immersive theaters because head tracking isn’t required.” VR movie theaters offer ideal opportunities for consumers to sample VR experiences without paying for high-cost consumer head-mounted displays.

article thumbnail

The Curious Relationship Between DVDs and VR

VR Playhouse

One day, we will all regularly consume media through head mounted displays, just as we all watch television today. Because of their input, a single DVD was capable of holding 95 minutes of footage (encompassing the runtime of 90% of films) all for a retail price under $20. It’s not a passing fad but an eventuality.