Europe HTC Microsoft Strategy 
The Ghost Howls
MARCH 16, 2020
And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though. I’ll hug you all in autumn.
The Ghost Howls
MAY 25, 2020
This may be Apple’s strategy to make people wear something on their head while they wait for a more complex headset. A leak by the famous leaker WalkingCat shows some pictures of the HP Reverb G2, which is the result of a collaboration between HP, Microsoft, and Valve. Image by Microsoft). HTC announces Vive Pro Secure.
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The Ghost Howls
MARCH 2, 2020
The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Image by Microsoft). It is clear that the company is aiming at giving it to players before the launch of Half-Life: Alyx.
ARPost
FEBRUARY 8, 2023
That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. HTC HTC is about to release its offering in the form of the VIVE XR Elite with a release date of February 25 and an entry-level price of $1,099.
The Ghost Howls
MARCH 26, 2018
HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.
The Ghost Howls
DECEMBER 1, 2019
This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. The report also highlights that one of the regions where VR may grow more in 2019–2023 is Western Europe. I really hope so…. Trimble stress-tests its AR helmet.
The Ghost Howls
JANUARY 22, 2021
Didn’t work (Image by Microsoft). Of course, Microsoft and Amazon are observing the situation: in my opinion, Microsoft will wait a bit , considering its focus on AR enterprise with HoloLens, while Amazon could improve its already existing offering of glasses connected with Alexa. Sounded good.
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