The Rise of Consumer AR in China
VRScout
SEPTEMBER 25, 2017
When the smash-hit mobile gaming application Pokémon GO swept the globe last summer, the disruptive potential of augmented reality (AR) was thrust into the spotlight. It became the fastest game ever to reach $600 million in revenue, which it did in just a few months. While time has taken some of the fizz out of the app, its popularity endures: it still rakes in $2 million every day , according to Newzoo, the games market intelligence firm.
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