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Jack Daniels Turns Their Whiskey Bottle Into An AR Pop-Up Book

VRScout

Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world. The first augmented scene converts the bottle into a model of the actual Jack Daniels distillery located in Lynchburg, Tennessee.

Tennessee 347
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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. Along with Medium Rare, Shaq’s Fun House works in partnership with Authentic Entertainment.

AR 74
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How and Why Brand Engagement Is Driving XR Development

ARPost

When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee. However, while the hardware and the market develops for more entertaining applications, companies like those discussed above are pioneering the software for those experiences. Waystar AR experience – MVP Interactive.

Retail 392
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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

We’re now in the immersive world, which involves things like augmented reality (AR), the more immersive virtual reality (VR), and all these different ways of explaining what you’re looking at. It was called ‘level of detail’ because we knew there were going to be different audiences for that same model.

Industry 126