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Snapchat AR Filter Turns Wrigley Field Into The Upside Down From Stranger Things

VRScout

Netflix is launching the third season of the massively popular show on July 4th and to help celebrate they’ve released a new Snapchat AR filter that opens a door to the creepy world of the “Upside Down” right in the middle of Chicago’s historic Wrigley Field. Skip the mall. Catch a game. link] pic.twitter.com/ksozM4sThZ.

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Making a VR Experience for Less Than $1000

Tech Trends VR

In 2016, straight out of high school, Jak Wilmot started one of Atlanta’s first VR animation studios – Disrupt. They are now releasing an interactive VR experience called La Camila, about a young shepherd girl struggling to fill the shoes of her father. Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief.

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Macy’s Brings VR Ad Campaign To 69 Stores In Conjunction With Facebook & Marxent

VRScout

It “rotates a handful of brands in and out — to two more Macy’s locations, at Lenox Square Mall in Atlanta and Century City in Los Angeles, in November, bringing the total to 12 across the U.S.,” Macy’s is using AR extensively for furniture ad campaigns as well. ” according to CNBC’s Lauren Thomas.

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COVID-19 Accelerating VR Adoption

Tech Trends VR

What is also interesting about this example is that participants were using different “keys” to access the Beame platform from London, New York, and Atlanta respectively. As connectivity improves, these applications will be further supercharged, of course, yet platforms such as Beame are not dependent on a 5G rollout to work.

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Big XR News from Meta, Krouli, Google, Avocor, Delta Reality, and Illuminarium

XR Today - Big XR News tag

Further abroad, many companies such as Meta and Delta Reality also made huge moves in the extended reality (XR) space by releasing key updates and teasers on their respective advancements in virtual, augmented, and mixed reality (VR/AR/MR). The following are the top picks in extended reality (XR) from the previous week.

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The Top Five Retail Technology Trends In 2023

Bernard Marr

In 2023 adopting this hybrid mindset will be a key strategy for retailers looking to continue to build brand awareness and customer loyalty. AR, VR, and the metaverse drive immersive, experiential shopping. Conscious consumers continue to define retail habits.

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