Apple Los Angeles Microsoft Strategy 
XR Today - Virtual Reality
DECEMBER 8, 2023
Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. Deloitte highlighted that organizations usually adopt a “simulation first” strategy before building facilities. The XR market may be experiencing a quiet before the storm.
Cats and VR
JANUARY 15, 2019
Los Angeles-based AR studio ARwall has expanded with the addition of senior-level talent and entertainment industry advisors well known for their expertise in design, engineering, and XR. Mosco has held notable positions at Apple, Facebook, and Oculus.
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The Ghost Howls
MAY 30, 2022
San Francisco, London, Tokyo, Los Angeles, New York City, and Seattle?—?for Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy).
TechCrunch VR
MAY 31, 2023
By the time Howard Rheingold’s “Virtual Reality” was published in 1991, the Sensorama was already a “slowly deteriorating” relic stashed away in a cabana next the pool at its inventor’s West Los Angeles home. In 2016, Microsoft began shipping a developer edition of its mixed reality HoloLens system, priced at $3,000.
XR for Business Podcast
DECEMBER 18, 2019
And once that starts to catch steam, every company in the world is going to have to have an exit strategy. And now, to this day, I think it remains Microsoft’s best pivot ever. Alan: Have you been to the Microsoft campus? It’s not your drab, beige Windows building, or Microsoft Word.
XR for Business Podcast
DECEMBER 18, 2019
And once that starts to catch steam, every company in the world is going to have to have an exit strategy. And now, to this day, I think it remains Microsoft’s best pivot ever. Alan: Have you been to the Microsoft campus? It’s not your drab, beige Windows building, or Microsoft Word.
XR for Business Podcast
DECEMBER 18, 2019
And once that starts to catch steam, every company in the world is going to have to have an exit strategy. And now, to this day, I think it remains Microsoft's best pivot ever. Alan: Have you been to the Microsoft campus? It's not your drab, beige Windows building, or Microsoft Word. If they're going to spend.
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