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Apple Acquires AR Firm Mira after WWDC Vision Pro Debut

XR Today - Augmented Reality tag

Apple Inc has reportedly bought out US headset manufacturer Mira following its Vision Quest headset debut on Monday, a Verge report revealed on Tuesday. According to the Verge report, Apple acquired roughly 11 Mira employees. In the post, Taft said: “Excited for Mira’s next chapter, at Apple :).

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Which Startups Are Hiring for Augmented Reality Jobs?

ARPost

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Venture capital investment in augmented reality and virtual reality hit $4.1

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Well-funded AR Headset Startup DAQRI is Shutting Down

Road to VR

DAQRI, the Los Angeles-based AR headset company known for its enterprise-focused Daqri Smart Glasses , is shutting down. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. ” As per the email, Daqri says both its Smart Glasses and Worksense cloud solutions will be retired at the end of September.

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Big XR News from Meta, Deloitte, Snap, and Virtuleap

XR Today - Virtual Reality

Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. According to the Los Angeles Business Journal, more than 12,000 entities have benefited from the programme’s incentives, creating almost 165,000 jobs since its inception in 2013.

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Austin’s Rapidly Growing VR Community

VRScout

Does Austin have the largest VR community outside of Los Angeles? Texas’ business incentives have attracted the attention of IBM, Motorola, Apple, and Indeed. After scoring a partnership with Microsoft, they’ve talked at length about relocating to San Francisco. This year was a perfect example of that.

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Can AR Counteract the ‘Retailpocolypse’?

AR Insider

Microsoft used projection mapping to bring its NYC flagship windows to life, causing crowds to stop and watch. Selfridges and Apple are great examples of retailers who have combined AR with art to create large-scale in-store installations. Source: Nexus Studios / Scape.

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ARwall Expands with advisory team that includes Raymond Mosco

Cats and VR

Los Angeles-based AR studio ARwall has expanded with the addition of senior-level talent and entertainment industry advisors well known for their expertise in design, engineering, and XR. Mosco has held notable positions at Apple, Facebook, and Oculus.