The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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The Ghost Howls

MARCH 27, 2023

Ok, of course, I’m kidding, but, you know, the possibility of saying the wrong name is so high that my proposal actually starts making sense… Top news of the week (Image by HTC Vive) HTC reveals inside-out-tracked Tracker With a totally unexpected move, HTC has revealed a new kind of Tracker.

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The Ghost Howls

NOVEMBER 27, 2023

Here below I’m posting for you the best offers I’ve found: for instance, HTC is discounting basically every piece of hardware (including Vive Trackers that can be useful for all the VRChat fans out there), while Pico is offering one of the best deals with €100-worth-of-content given for free with every purchased Pico 4.

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The Ghost Howls

NOVEMBER 1, 2022

This is the same confusion that created issues for HTC in the past with the Vive Pro, for instance. The other part of the problem is due, as per my speculation, to Meta wanting absolutely to take this out before Apple could release its headse t, to have a first-mover advantage over it. I will leave you the link to do that below.

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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The Ghost Howls

SEPTEMBER 30, 2022

The XR field is now growing, and the long-term outlook is also great, with the upcoming release of the Apple mixed reality headset which is for sure going to re-ignite the hype for immersive realities again. Many people started to enter immersive realities (and/or Web3) , immediately understanding its potential and trying to chase easy money.

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The Ghost Howls

OCTOBER 24, 2022

No grey zones like HTC did in the past. Apple headset will not be focused on gaming. A new report seems to suggest that the upcoming Apple headset won’t be focused on gaming at all. In fact, at launch, it won’t even be possible to create Unity content for it. Other relevant news. Image by The Information).

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The Ghost Howls

JULY 3, 2023

It was our hope for Google entering the AR race together with Meta and Apple. We already saw this problem happening when HTC departed from the Steam platform to build its Viveport store because hardware sales were not enough to have an ambitious business. Muse looks a lot like ChatGPT integrated inside Unity.

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The Ghost Howls

APRIL 4, 2022

I’m sure that after April, 20th, the Meta Quest ecosystem will appear even richer than it is now , creating a wider gap with other companies that may think about competing with the Quest, that is Pico, HTC, and even Apple. Unity talked about PlayStation VR 2 at GDC. Other relevant news. Image by Mojo Vision).

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The Ghost Howls

MARCH 10, 2024

A few years ago I was interviewing Alvin Wang Graylin , the HTC Executive (or “Mister President” as I like to call him), and we were talking about the book Our Next Reality he’s written together with Louis Rosenberg. In the book they talk about XR and AI , and how they could impact our future, for the good and the bad.

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