The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Check-ins with Apple experts for UI design and development guidance, and help refining your app. This Apple-owned development device needs to be returned upon request.

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The Ghost Howls

MARCH 14, 2022

Apple chips may be its secret weapon for XR. The new Apple M-series chips continue to make strides in the tech communities: they are proving to be fast and reliable while being small and consuming little battery power. More info (Apple M chips) More info (Rumors on M2 chips in the upcoming Apple headset). Image by Waymo).

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The Ghost Howls

MAY 30, 2022

Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Most probably, it won’t also unveil the glasses, but it may just talk about upcoming features for Apple XR developers. Let’s see if this is finally the right time for a reveal…. Other news.

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The Ghost Howls

SEPTEMBER 30, 2022

A few weeks after I officially entered VR, the technology started being overhyped after Facebook’s acquisition of Oculus. The XR field is now growing, and the long-term outlook is also great, with the upcoming release of the Apple mixed reality headset which is for sure going to re-ignite the hype for immersive realities again.

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The Ghost Howls

MARCH 5, 2024

This seems to hint that the two companies are going to build a new XR headset together, which according to the rumors will be the Quest Pro 2, which would be aimed at competing directly with the Apple Vision Pro. This could be useful to let Meta answer to the movies available on the Apple Vision Pro because of Apple TV.

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The Ghost Howls

MARCH 10, 2024

All the elusive XR analysts have almost guessed nothing, and they were not even able to predict the launch of the Apple Vision Pro until the date got pretty close. Yes, we knew about Google’s Deepmind, yes we all got the news about the OpenAI foundation, but when ChatGPT came out, the tech world was shaken by surprise.

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The Ghost Howls

APRIL 18, 2022

It lacks all Oculus Exclusive titles like Beat Saber and Population One, but its store is becoming anyway interesting. In case there is another platform involved, e.g. Android, 30% will go to Google, and 25% of the remaining money (i.e. And Pico doesn’t plan to curate it like Meta, so its ecosystem should be much more open.

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The Ghost Howls

MAY 9, 2022

We can so expect a price of $1000+ for the device, which at this point is clearly aimed at professionals, the same target of people of the upcoming Apple headset. Google acquires Raxium. The news about Google being willing to acquire Raxium had been leaked a few weeks ago, but now it has become official. News worth a mention.

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The Ghost Howls

APRIL 25, 2022

One of the biggest assets Apple has is its stores, and now Meta wants to copy it also about this feature. I think it is a fundamental decision, that may make Meta reduce its operational gap when compared to Apple, even if I think that the branding gap is still enormous. News worth a mention. I will leave you the link to do that below.

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