Apple Eye Tracking Samsung Wearables 
XR Today - Virtual Reality
APRIL 16, 2024
The firm plans to debut the Light device in May 2024 and the Super headset in Q4 this year, just as other major vendors like LG and Samsung are looking to enter the headset market. Its removed features include the Super’s modular design and integrated eye tracking. Samsung is also poised to make a splash in the market soon.
XR Today - Augmented Reality tag
NOVEMBER 27, 2023
This month, Samsung continued its recent history of leaking details on an upcoming XR wearable when it filed for a “Samsung Glasses” trademark in the UK. Reports suggest that Samsung plans to unveil a new device at its Unpack event next year, with initial production quantities expected to be around 30,000 units.
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XR Today - Mixed Reality tag
MARCH 26, 2024
In a recent report , Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. The news follows similar narratives from Samsung, who noted that smartphone sales are decreasing, and in response, Samsung is increasingly XR devices investment.
XR Today - Mixed Reality tag
AUGUST 29, 2023
Google is currently working with Samsung to create an XR headset that directly competes with upcoming Apple’s Vision Pro, leading to a “weird bureaucratic mess,” an employee told Insider. Another employee commented: At Google, there is a great fear that when Apple releases new products, it shifts the landscape.
The Ghost Howls
FEBRUARY 22, 2021
This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies!
XR Today - Mixed Reality tag
MARCH 1, 2024
Firms such as AWS, Samsung, and HTC VIVE took to the event to showcase the future of work and paradigm-shifting immersive technology. The increased presence of XR at CES 2024 and MWC 2024 could be partly due to Apple entering the market in a bid to turn XR mainstream, and the knock-on effect is being felt.
XR Today - Mixed Reality tag
NOVEMBER 9, 2023
This week reports from a Korean online publication highlighted how Samsung may release an MR headset in 2024, following a year of rumours, leaks, and partnerships as the leading technology firm works with XR industry giants such as Apple, Google, and Qualcomm to become a fresh horse in the immersive space race.
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