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EDITORIAL: Reports of the Apple Vision Pro’s Death Have Been Greatly Exaggerated—And We Need to Compare Apples to Apples (Pun Intended)

Ryan Schultz

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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How I got started with virtual reality (and you can, too)

The Ghost Howls

If I had to choose the most common question I’ve received in these 4 years on the blog, social media, and Quora, I would surely pick “How do I get started with virtual reality?” How I got started with virtual reality. This is how I got started with Virtual Reality development.

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Top XR Providers for Advertising in 2023

XR Today - Mixed Reality tag

Plus, the Unity toolkit allows organizations to build more comprehensive virtual reality and mixed reality experiences too. Apple Similar to Google, Apple has its own dedicated selection of tools and resources created to help developers take advantage of Apple devices for marketing purposes.

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The XR Week Peek (2022.02.14): SteamVR headsets go beyond 3M, body-tracking leaked for Quest SDK, and more!

The Ghost Howls

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. Body tracking leaked from Quest SDK documentation. Probably you all recall the iconic Apple commercial inspired by the book 1984 that helped a lot the company in becoming popular. References to Apple RealityOS have been leaked.

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The XR Week Peek (2023.07.18): Roblox is coming to Quest, Google has an unclear XR vision, and more!

The Ghost Howls

More info (iVRy makes PSVR tracking work on PC) More info (IMU is now supported by the tracking) The European Union announces a strategy to lead on virtual worlds and Web 4.0 and the metaverse (even if this word is not mentioned in the document). But I hope this is going to happen relatively soon.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.