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EDITORIAL: Reports of the Apple Vision Pro’s Death Have Been Greatly Exaggerated—And We Need to Compare Apples to Apples (Pun Intended)

Ryan Schultz

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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Xreal Speaks on Transformative Effect of AI for Enterprise

XR Today - Augmented Reality tag

At the event, Jon Li said that AI has “really infiltrated everybody’s mindshare,” explaining that various enterprise end-users, from healthcare to security, can benefit from the emerging technology. Xreal and AI Despite a lack of AI on the Xreal portfolio, the firm has previously dealt with the emerging technology.

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Top XR Providers for Advertising in 2023

XR Today - Mixed Reality tag

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. We know it will only improve in sophistication, technology and design.

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What is Google ARCore?

XR Today - Augmented Reality tag

With this technology, we can all create and enjoy more immersive experiences. It’s the Google version of the “ARKit” experience from Apple. The ARCore SDK is currently available for Android, Android NDK, Unity for Android, iOS, and Unity for iOS, Unreal, and iOS. How Does Google ARCore Work?

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The XR Week Peek (2023.07.18): Roblox is coming to Quest, Google has an unclear XR vision, and more!

The Ghost Howls

The European Union has issued a press release to state that it is going to focus on the next technological transition that will lead to the creation of Web 4.0 and the metaverse (even if this word is not mentioned in the document). I hope this release can bring some new interesting XR+AI projects come to life.

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