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The Ghost Howls
JUNE 4, 2023
I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?
The Ghost Howls
NOVEMBER 21, 2023
The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.
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The Ghost Howls
MAY 30, 2023
Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.
XR Today - Mixed Reality tag
DECEMBER 15, 2023
With the holiday period fast approaching, if XR audiences expected a lull in updates and announcements from significant technology leaders, they would be wrong. Major firms like Apple are sending staff to stores across the USA to train staff using its new MR headset. It appears that 2024 will be a landmark year for XR.
The Ghost Howls
OCTOBER 11, 2023
More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.
XR Today - Mixed Reality tag
SEPTEMBER 15, 2023
Now the Metaverse is gaining newfound traction from enterprise clients, companies like Meta, Microsoft, and Apple are reinforcing XR as a serious technology for various use cases. 2 and Blockade Labs technology to support a range of AI use cases.
XR Today - Mixed Reality tag
DECEMBER 11, 2023
Just as the leading immersive technology firm started rolling out its most recent MR headset and Ray Ban Smartglasses, it appears that behind the scenes, Meta’s diverse lineup of XR engineers is working towards the next step of its headset lineup. Is Meta working on another XR headset following the Meta Quest 3?
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