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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

It will be possible to shoot 4K videos of the augmented applications, body tracking has been improved , and the system will be able to perform better environment understanding The new ARKit features will be used by a new tool provided by Apple for all its iPhone users: RoomPlan. Learn more. Learn more. Learn more. Learn more.

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How Will AR Transform Advertising?

AR Insider

8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. Volumetric capture can also create volumetric video that can be used in VR and AR experiences.

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The VRScout Report – The Week in VR Review

VRScout

The German auto manufacturer evaluates design features in virtual reality before building prototypes in actual reality, using the famous high-quality physics-based rendering power of Unreal for the game engine and using the HTC Vive for the VR hardware. AMAZON MIGHT OPEN AR SHOPPING STORES. THEME PARKS LOVE VR AND AR, BUT HOW?

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

We’re part of Nielsen as of late 2018, and the original focus of the company was on digital games — video games, primarily. But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. To give everyone a overhead view, we’re a market research firm.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

We’re part of Nielsen as of late 2018, and the original focus of the company was on digital games — video games, primarily. But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. To give everyone a overhead view, we’re a market research firm.

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

We're part of Nielsen as of late 2018, and the original focus of the company was on digital games -- video games, primarily. But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. And being immersed in a 360 video, for example, makes a wonderful training tool.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.