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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

Pimax Portal is a handheld console with detachable controllers , exactly like the Switch. The controllers can slip into a plastic shell with tracking rings. The good one instead is that the surface of the Touch Pro controllers is like a giant trackpad. Snap and Amazon partner to offer AR preview of shopping items.

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Digital Twins: XR Today Expert Roundtable

XR Today - Mixed Reality tag

Our digital twin, which maps 800 square miles of the Orlando region, helps site selectors and corporate CEOs see the breadth of developable land, available real estate, areas of interest for a variety of industries, infrastructure connectivity, and talent availability. This brings with it security and access control concerns.

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Who Will Own the Metaverse?

AR Insider

In Neal Stephenson’s Snow Crash of 1992, the internet has been superseded by the Metaverse, a multi-person shared virtual reality with both human-controlled avatars and system “daemons”. In another scenario, we may see game engines dominant, like Unity or Unreal. Its wizarding successor grossed $12M in its first month.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

I’ll mention a bunch more: Apple, Google, Amazon, Facebook, Qualcomm, Intel, Unity — you’re looking at these massive companies now, and they’re all betting big on VR and AR. Alan: You nailed it there, because you mentioned two big companies. But also, VR components, like a 360 panoramic shot of a car in a scene.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

I’ll mention a bunch more: Apple, Google, Amazon, Facebook, Qualcomm, Intel, Unity — you’re looking at these massive companies now, and they’re all betting big on VR and AR. Alan: You nailed it there, because you mentioned two big companies. But also, VR components, like a 360 panoramic shot of a car in a scene.

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The YouTube of 3D Models, with Sketchfab CEO Alban Denoyel

XR for Business Podcast

How are architects or architectural real estate, how are they using this? One of them is that I think they like to keep control, and so they make 3D models and then use them to make beautiful 2D renders, and they control how people are going to consume that content in 2D or videos. So we talked about real estate.