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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! The move led to a multi-year legal battle for the right to use the word ‘Real’ regarding AR products.

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The XR Week Peek (2020.05.17): Apple Glasses are sleek, UE5 rises hype, NVIDIA releases CloudXR SDK, and more!

The Ghost Howls

He says that Apple AR glasses will come in 2021 and that he has seen them. Is it for a future AR/VR headset? There are two things you must be aware of: Apple is surely making various prototypes , so we don’t know what Jon has actually seen. What is the only wearable that people is keeping on their face all day?

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AWE EU ’23: Key Takeaways and Announcements

XR Today - VR Headsets tag

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. The firms are collaborating to improve the opportunities for leveraging AR wearables in the workplace.

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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. Is VR going to turn into AR? It’s clear there are two separate camps.

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Who Will Own the Metaverse?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Who will profit?

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Alan: Today’s guest is Rori DuBoff, Managing Director and Head of Content Innovation and Strategy for Extended Reality — that’s VR, AR and MR — at Accenture Interactive. Those are critical technologies that we are looking at, in terms of making VR and AR experiences smarter, more personalized.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Alan: Today’s guest is Rori DuBoff, Managing Director and Head of Content Innovation and Strategy for Extended Reality — that’s VR, AR and MR — at Accenture Interactive. Those are critical technologies that we are looking at, in terms of making VR and AR experiences smarter, more personalized.