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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! Nreal’s Federal Communications Commission patent request appears to be a successor to the Nreal Streaming Box.

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

More info Meta lays off people working on its custom chips An unconfirmed rumor unveiled that Meta is laying off people working on its “custom silicon for wearables team”, that is the team working on Meta’s custom chips. Plus this headset had many delays and now it can’t compete on the consumer side with the Quest 3 that has just launched.

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The XR Week Peek (2020.05.17): Apple Glasses are sleek, UE5 rises hype, NVIDIA releases CloudXR SDK, and more!

The Ghost Howls

What is the only wearable that people is keeping on their face all day? Unreal Engine 5 may change the rules of game development. Out of nowhere, Epic Games has teased the next version of Unreal Engine, Unreal Engine 5, due to be released in 2021. Discover (and buy) the book on Amazon. Yes, Airpods.

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

Meanwhile, XR brands worldwide are striving to establish themselves as leads in entertainment, collaboration, and wearables via events, product launches, and rebranding. However, an increased marketplace awareness leads to some great partnerships that solidify a handful of immersive firms in their enterprise presence.

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AWE EU ’23: Key Takeaways and Announcements

XR Today - VR Headsets tag

The firms are collaborating to improve the opportunities for leveraging AR wearables in the workplace. Moreover, Stettmeier noted that Lenovo is taking an enterprise-first approach to developing XR solutions, meaning you cannot purchase the device via conventional means such as Amazon.

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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. The thing is, these new “wearable in the real world” devices have a completely different design set of tradeoffs. They must “look cool.”

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Who Will Own the Metaverse?

AR Insider

Starting with the Device itself: today we use smartphones, and tomorrow we may be using some kind of headset, glasses or audio-only wearable, with different kinds of control or head/gaze tracking. In another scenario, we may see game engines dominant, like Unity or Unreal.