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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A just-released report by Snap and Deloitte sees the technology moving to ubiquity by 2025 and promises unprecedented business outcomes, citing a staggering 94% conversion rate on purchases in some cases. by Tony Parisi. Here’s why.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. I’m pretty sure that Sony is waiting the next few months to make some moves, there’s still the Black Friday and the Christmas Holiday that have to happen, but at the moment I do not see this device as disruptive to our ecosystem.

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

Because of these problems and the delays, a cheaper version of the Vision Pro, which was expected for 2025, may have been canceled. We have a couple of projects underway that are very exciting for us, in terms of creating some sort of game-type metaverse which can have collaboration with other parts of Sony,” Ryan added.

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VRTUOLUO talks about its FBEC event and the VR ecosystem in China

The Ghost Howls

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We think the AR consumer market will start in 2025 , and in the beginning, AR glasses will work in coordination with smartphones.

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My predictions for virtual reality in 2021

The Ghost Howls

And in fact, some weeks ago Sony has made everyone understand that it has delayed the launch of the PSVR 2 because the market is not there yet. Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. PlayStation believes in VR. PSVR headset.

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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Yes, they use similar tools, if not the same tool, as AR developers use: like Unity. The tech industry is gearing up for a new paradigm shift. focused on “utility.”

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Pimax Crystal hands-on part two : A very versatile headset

The Ghost Howls

However, as RTX4090 users reportedly still struggle to push the headset to its full potential , Pimax Crystal will certainly benefit from the next generation of GPU, probably not due until 2025. Ours come from our design from a supplier that also makes lenses for photography camera brands such as Leica, Olympus, Nikon, and Sony.