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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

In Dan Lejerskar’s experience, everyone from universities to governments see the value of XR — they just lack the content to make it a worthwhile, everyday tool. But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. So this was before Oculus.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

In Dan Lejerskar’s experience, everyone from universities to governments see the value of XR — they just lack the content to make it a worthwhile, everyday tool. But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. So this was before Oculus.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality's Dan Lejerskar

XR for Business Podcast

In Dan Lejerskar's experience, everyone from universities to governments see the value of XR -- they just lack the content to make it a worthwhile, everyday tool. But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. Even great guys like Magic Leap or Hololens.

AR 60
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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Barry: It started out of a project which we did in collaboration with IBM and Jaguar Land Rover in 2012 when Jaguar Land Rover was rebranding their whole setup. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. I thought, “that’s a nice marketing tool.”

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Barry: It started out of a project which we did in collaboration with IBM and Jaguar Land Rover in 2012 when Jaguar Land Rover was rebranding their whole setup. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. I thought, “that’s a nice marketing tool.”

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IGS 2022 Miami: XR Today Expert Round Table

XR Today - Mixed Reality tag

Many products showcased at the conference included flagship releases of VR headsets and solutions such as the Meta Quest Pro, Magic Leap 2, Lenovo ThinkReality A3, and AT&T’s Volumetric Video Photo Booth, among many others. Khalid Al Muawad, Co-Founder and CEO, Midwam. Currently, ExplodedView is iOS exclusive.

Miami 82
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The XR Week Peek (2022.04.18): Pico Neo 3 Link launches in Europe, Meta offers monetization tools in Horizon, and more!

The Ghost Howls

Meta starts offering monetization tools in Horizon Worlds, but with a big toll. Meta has started offering some beta monetization tools inside Horizon Worlds. In case there is another platform involved, e.g. Android, 30% will go to Google, and 25% of the remaining money (i.e. Other relevant news. Image by Meta). In total, 52.5%

Europe 332