XR Today - Virtual Reality

OCTOBER 4, 2023

Jack Daniel’s opened its virtual doors to the public by commemorating urban art and the 50th anniversary of hip-hop in late September. Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme.

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VRScout

SEPTEMBER 16, 2016

Especially for fans who’ve never experienced room-scale immersion before. And what better way for the chicken chain to stay top of mind with target consumers than by letting them dip their fingers into a virtual world that is not only memorable but also creative. 29 – South Carolina vs. Tennessee. 10 – TCU vs. Arkansas.

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ARPost

OCTOBER 27, 2021

This summer, 8th Wall released their 17th major platform update , which expands world effects with a focus on AR portals. These portals open up new virtual worlds for users to walk through or otherwise interact with. Once a portal has been opened, the user needs only to walk through it to enter a 360-degree virtual environment.

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XR Today - Mixed Reality tag

OCTOBER 11, 2023

After the conclusion of the Creativity Conference , many experts from across the immersive technology landscape have continued to share their insights on the future of the industrial metaverse. XR Today: What can you tell us about the role of immersive technologies in the development of the BIM industry?

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