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Microsoft’s Metaverse Push Blocked by UK Officials

XR Today - Virtual Reality

Additionally, Microsoft is offering rival publishers Sony, Nintendo, and Nvidia a 10-year agreement to keep Call of Duty on each firm’s respective storefront to calm concerns. ” More on Microsoft’s Immersive Journey Microsoft is also working on other enterprise-facing immersive solutions.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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The Media and Entertainment Metaverse: What to Expect

XR Today - Virtual Reality

Today’s companies now build immersive tech solutions at scale to facilitate the future of XR socialising. Regarding technologies, the Metaverse will incorporate artificial intelligence (AI), virtual, augmented, and mixed reality (VR/AR/MR), the internet of things (IoT), and hand and eye tracking tools.