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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Just three months ago, the company revealed it’s putting 17,000 Oculus Go headsets in Walmart stores for employee training. The company’s direction is unclear.

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Magic Leap’s LEAP Con 2018 round-up: all the major announcements in only one place

The Ghost Howls

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Data Point of the Week: XR Developers Speak

AR Insider

As with past reports, this survey is done as a primer for the upcoming XRDC Conference. Magic Leap isn’t far behind, growing from 7 percent of current projects to 12 percent of future interest. Shifting to VR, HTC Vive was once the developer favorite in past XRDC surveys. This is a good sign for immersive computing.

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How Do AR Advertising Platforms Stack Up?

AR Insider

Its ability to demonstrate products in immersive ways resonates with their creative sensibilities, transcending what’s possible in 2D formats. Starting with quantitative analysis ARtillery’s recent survey findings can provide more color. Web AR meanwhile lingers at 18 percent of survey responses.

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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences. ” He expects Meta to continue pushing the narrative for VR.

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

Oculus Go showcased. The Oculus Go (Image by Oculus). At GDC, the Oculus Go has been one of the main characters. First of all, Oculus has showcased all its main technical characteristics : I advise you to read the post dedicated to that on Oculus blogs , where Chris Pruett introduces you to them.

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