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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Image courtesy Digital Trends Zune didn’t generate the sort of loyal customer base that Apple had in spades because entering rapidly evolving product categories isn’t easy. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

Strategy 298
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The XR Week Peek (2020.10.26): DecaGear is an intriguing VR headset, HTC is working on a new device, and more!

The Ghost Howls

A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.

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The XR Week Peek (2022.02.28): PSVR 2 revealed, Meta working on AI and 5G, and more!

The Ghost Howls

Image by Sony Interactive Entertainment). Sony reveals the design of the PSVR 2. Finally, Sony Interactive Entertainment has unveiled the design of the PlayStation VR 2 headset. Magic Leap 2 has inside-out tracked controllers. More info (Magic Leap presentation) More info (Close up of the controllers).

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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

Given that our technological advancements, consumer behavior, and tech trends continue to evolve at breakneck speed, being aware of metaverse and XR predictions can help you better prepare for the future. Recent technological advancements have pushed the envelope of what modern technologies are capable of.

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IGS Europe 2022 to Rally XR at Madeira’s Savoy Palace

XR Today - Mixed Reality tag

When asked about some of the biggest firms exhibiting at the conference, he stated Maria Pace, Google’s Head of XR, Hardware, Global Partnerships, and Strategies and Lisa Watts, Vice-President of Magic Leap would join the event along with many other top executives. Immerse Global Summit (@ImmerseSummit) September 5, 2022.

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The CES 2023 Immersive Tech Round-Up

XR Today - Mixed Reality tag

Last week, the Consumer Electronics Show (CES) 2023 kicked off its yearly event by bringing leading firms and representatives together to discuss emerging technology trends and innovations. Somnium Space included various hardware considerations to power an MR headset that competes with major industry players like Meta, PICO, and HTC VIVE.

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All the best AR/VR news from CES 2023

The Ghost Howls

HTC Vive XR Elite HTC Vive XR Elite (Image by HTC Vive) The star of the event has for sure been the Vive XR Elite, HTC’s latest flagship headset. One is the high cost: HTC markets it as a consumer device, but at that price, not many consumers are going to buy it, so it will be a prosumer one.

AR 384