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Big XR News from Meta Unity, Shanghai, and Magic Leap

XR Today - Big XR News tag

Magic Leap also announced last Tuesday its long-awaited mixed reality (MR) headset, the Magic Leap 2, would begin selling on 30 September across the United States, Canada, United Kingdom, and others. Unity To Boost Advert ROI with IronSource Debut. Shanghai Eyes $52bn Metaverse Tech Hub for 2025.

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Is Gaming in the Metaverse the Next Frontier?

XR Today - Virtual Reality

As companies like Meta Platforms, Unity, and Epic Games build interconnected world-building platforms, gaming has found a new home with immersive technologies. Weapons, clothing, or enhancements from one game could transfer to a different environment, and NFT rules would govern persistent ownership. Mixed Reality Experiences.

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The 2nd Annual AR/VR Policy Conference

ARPost

How AR/VR Will Reshape National Defense, Government Services, and International Relations. Games and enterprise are some of the most commonly discussed use cases for AR, but government and defense are often among the first real adopters and investors. We don’t expect the government to come in and solve everything.”.

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XR to Retell Tale of Saudi Arabia, Midwam CEO Says

XR Today - Mixed Reality tag

The creative content and experiences were later exported to the United States, United Kingdom, and France at national museums in the respective countries.

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XRA, ITIF to Host Second AR/VR Policy Conference

XR Today - Mixed Reality tag

Aaron Kleiner, Director of Government Affairs and Public Policy for Unity Technologies. Kayleigh Nauman, IP Attaché for the United Kingdom Intellectual Property Office. Karim Mohammadali, Senior Analyst, Government Affairs and Public Policy for Google. Christina Jackson, Public Policy Manager, for Meta Platforms.