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Meta, IBM Rally XR Community for Global AI Alliance

XR Today - Mixed Reality tag

A leader in AI development for virtual, augmented, and mixed reality (VR/AR/MR) solutions, Meta’s latest involvement in the AI Alliance will help facilitate an ethical framework for the emerging technology.

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What Are The Biggest Myths About AR Advertising?

AR Insider

A just-released report by Snap and Deloitte sees the technology moving to ubiquity by 2025 and promises unprecedented business outcomes, citing a staggering 94% conversion rate on purchases in some cases. The four of us are looking at the market through different lenses: industry collaboration, sales, creative, and technology.

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The XR Week Peek (2020.11.02): PSVR likely not to come in 2021, new info revealed on Decagear, and more!

The Ghost Howls

Image by Sony). I was expecting a PSVR 2 launch in 2021, but then suddenly Jim Ryan in an interview with The Washington Post has commented on VR with these exact words: PlayStation believes in VR. Top news of the week. PSVR 2 is probably coming in 2022 and with a slow transition. I admit that this news caught me a bit off guard.

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Voted, Passed and Signed: XRA Commended the CHIPS and Science Act

ARPost

The legislation establishes “immersive technology,” a fundamental area of national technological development. The CHIPS and Science Act for the Emerging Technology Ecosystem. The Washington DC-based association sees it as a vital element of the emerging tech ecosystem. The Senate voted to approve the bill as well.

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How Hollywood Has Predicted VR in Movies

VRScout

Traditionally based off of technological developments happening in the real world, some of the first movies with VR technology started coming out in the early 80’s when advancements in computer technology allowed research to begin on more affordable VR. TRON (1982). Arcade (1993).

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How Are US Regulators Affecting Big Tech’s XR Plans?

XR Today - Mixed Reality tag

The United States (US) Justice Department launched a lawsuit against Google’s parent company Alphabet on Tuesday, reports revealed. According to the lawsuit, Google earns roughly 80 percent of its earnings from advertising. According to the lawsuit, Google earns roughly 80 percent of its earnings from advertising.

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