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Which XR Firms Are Leading the Charge for Interoperability? 

XR Today - Mixed Reality tag

Retail brands are experimenting with XR to bring new purchasing experiences to consumers. The Microsoft HoloLens solution already has many mixed reality partners, designing independent software, systems integration solutions and hardware to accompany the MR environment.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.

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The VRScout Report – The Week in VR Review

VRScout

Did Seebright just release the augmented reality equivalent of Google Cardboard? The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android. In a clear Google snub, you can view Facebook 360 photos with a Gear VR… but not with Cardboard. Facebook Enables Native 360 Photos.

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Who Will Own the Metaverse?

AR Insider

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. Additionally, sports, retail, logistics, healthcare and, more recently, financial services will lead the way. This will lead to more money invested in research and development (R&D) to make a lighter-weight glass for the AR experience.

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Looking through the Jio Glass

ARVR

Headsets with waveguides are retailing in the $3000 to $5000 range. We’re looking at you, Google Glass. Besides Google Glass, there have been plenty of venture backed companies promising to make consumer grade Augmented Reality come to life, only to realize the scale of the problem is larger than originally anticipated.

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Reaching for the Clouds with 6D.ai’s Matt Miesnieks

XR for Business Podcast

So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So that was a problem that, in the past, could only be solved with expensive depth cameras or Google Street View-style cars, or take a thousand photos and wait a day for it all to be processed.

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