XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

Unity 126

Unity Google AR Magic Leap 126

UploadVR Between Realities podcast

MARCH 5, 2017

Epic’s Unreal Engine 4 started out in the high end, and it has moved lower through pricing tactics and revisions that enable it to be the foundation of mobile games. Ditto with Google and ditto with Microsoft.”. He said developers have made more than $10 billion to date with Unreal games. “We

Unreal 100

Unreal Unity San Francisco South Korea 100

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. More info (Camera Path and Google Drive backup) More info (Sketchfab exporting).

Magic Leap 368

Magic Leap Europe AR Virtual Reality 368

The Ghost Howls

JULY 20, 2020

Google’s investment for a 7.7% Google-Jio joint venture to develop an Android-based platform for an affordable 5G phone. In its personal crusade against Microsoft, optics expert Karl Guttag has listed in 4 articles all the defects of the HoloLens 2. Not a great evolution from Microsoft. India’s first 5G network; 2.

Oculus 378

Oculus AR Healthcare 360 Video 378

XR Today - Mixed Reality tag

JANUARY 28, 2025

Although countless other companies are working on developing robust app markets for headsets (Google even announced its own Android XR system in 2024), Meta still has the most variety to offer. However, you can also access apps like Zoom, and Microsoft Teams for immersive meetings.

Training 107

Training Retail Eye Tracking Microsoft 107

Road to VR

APRIL 13, 2017

While the program was principally incubated by Crytek, students working in VR First labs tend use Unity (48%), followed by Unreal (20%) and then CRYENGINE (14%). image courtesy VR First.

AR 279

AR Slovakia Oklahoma Germany 279

Hypergrid Business

APRIL 5, 2023

Earlier this year , I wrote about how Microsoft and other companies have pulled back on their VR and AR plans. In mid March , Google announced the end of Google Glass Enterprise. It’s all Zoom, Zoom, Zoom, and occasionally Microsoft Teams. Image courtesy Unreal Engine.) Oh, and here’s another downer.

Unreal 155

Unreal Unity Virtual Reality Survey 155

ARVR

OCTOBER 29, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” So today’s metaverse-like fiefdoms we can point to as examples include MMOs Roblox and Fortnite, which is made using Epic Games’ Unreal Engine.

AR 130

AR Gaming Unreal Real Estate 130

AR Insider

OCTOBER 31, 2019

The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.

Magic Leap 159

Magic Leap AR Microsoft Apple 159

XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meta has not yet confirmed 8K streaming on its Quest portfolio.

Microsoft 87

Microsoft Apple Education Training 87

XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Companies can also take advantage of real-time and historical analytics from all of their campaigns.

Unity 120

Unity Microsoft Augmented Reality Google 120

Hypergrid Business

FEBRUARY 28, 2020

Unreal Engine 4 is also an industry standard although it has a steeper learning curve than Unity. Google VR SDK is popular for building virtual reality applications for Android and iOS. WebVR is also becoming a formidable force for those who love HTC Vive, Oculus Rift or Google Cardboard, in a web browser.

AR 179

AR Unity Virtual Reality Course 179

XR Today - Mixed Reality tag

MARCH 17, 2023

The Oculus store features a dedicated section for “Oculus for Work”, where companies can access a partnership with Microsoft to bring not only Microsoft Teams but various Office apps into their VR environments. Microsoft also has its own developer environment where people can build their experiences for Mixed Reality.

Magic Leap 117

Magic Leap Unity Microsoft Tools 117

VRScout

JUNE 10, 2016

Did Seebright just release the augmented reality equivalent of Google Cardboard? The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android. In a clear Google snub, you can view Facebook 360 photos with a Gear VR… but not with Cardboard. Facebook Enables Native 360 Photos.

Augmented Reality 150

Augmented Reality HTC Seattle Google 150

The Ghost Howls

APRIL 20, 2020

Because most VR developers know well Unity or Unreal, and WebVR languages like A-frame are based on Javascript, that is very different from the usual programming flow of the game engines. Microsoft has released the news that it is increasing the availability of HoloLens 2 and that tens of thousands of units have been shipped to date.

Oculus 283

Oculus AR Unity Augmented Reality 283

VRScout

SEPTEMBER 14, 2016

Using the Unreal Engine 4, NASA has created an extremely detailed and realistic VR model of the interior of the ISS, and astronauts use the Manus gloves in the model for training simulations. This is not NASA’s first foray into mixed reality – they also have a partnership with the Microsoft Hololens for support on the ISS as well.

Virtual Reality 150

Virtual Reality Augmented Reality Real Estate HTC 150

UploadVR Between Realities podcast

FEBRUARY 24, 2017

The Oculus Rift and Touch, HTC Vive, PlayStation VR (PSVR), Google Daydream, Samsung Gear VR, and so many other headsets are all available for purchase. What to Expect from Microsoft. Also, we know Microsoft is partnering with several manufacturers on VR headsets of its own, so we may learn more about some of those as well.

Conference 163

Conference San Francisco Unreal Sony 163

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

XR Today - Mixed Reality tag

AUGUST 8, 2022

Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. Microsoft is one of the most exciting companies to watch for gaming companies and consumers interested in the potential of Mixed Reality in gaming.

Gaming 109

Gaming Unity Augmented Reality Microsoft 109

The Ghost Howls

FEBRUARY 18, 2021

We started talking with other professionals in the field, and they always kept saying to us “If Microsoft can’t do it, how can you do it?”. High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon. The official computational unit runs Android.

AR 540

AR China Augmented Reality Technology 540

ARVR

DECEMBER 1, 2021

Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. Here is an example of how the legendary car brand Ferrari uses the Unreal Engine from Epic Games to implement one of their sports cars 1:1 in the game Fortnite.

Augmented Reality 130

Augmented Reality Virtual Reality Unreal AR 130

UploadVR Between Realities podcast

FEBRUARY 8, 2017

Alon Or-bach (Samsung Electronics), Kaye Mason (Google). It’s not often you get both Oculus and Valve together days, let alone Google and Samsung, with bonus helpings of Epic Games, Owlchemy Labs, and Sensics. Stefan Walker (Google), Luca Prasso (Google). State Of Unreal: Epic Games’ Opening Session.

Unreal 100

Unreal Google San Francisco Unity 100

The Ghost Howls

NOVEMBER 1, 2018

After that, I headed for China to pursue my dream and headed marketing and strategy for the release of the Microsoft A.I. The aim in developing the PanguVR engine was to equip content producers to create immersive and interactive content, in UE4 (Unreal VR Engine), automatically meaning without any learning curve. What does PanguVR do?

Virtual Reality 227

Virtual Reality China Real Estate Machine Learning 227

VRWorld

JUNE 8, 2016

Case in point is Microsoft’s HoloLens, where a development kit will set you back for $3000. Next iteration of Google Android OS will feature Daydream UI and we feel it might be the main feature of upcoming Android. Apple or Google, it doesn’t matter as being platform agnostic is all that counts.”

Google 40

Google AR Augmented Reality Head Mounted Display 40

Bernard Marr

AUGUST 8, 2022

Huge companies like Facebook and Microsoft are throwing vast sums of money at their attempts to build, and therefore define, the metaverse. Basically, if the metaverse is the new internet, then everyone wants to be the new Google - holding the keys to the huge amounts of money to be made from selling advertising there.

Course 131

Course Study Washington Massachusetts 131

XR Today - Augmented Reality tag

DECEMBER 9, 2022

With it, experts can see what you see to guide professionals with step-by-step work instructions via a micro display similar to Google Glass or Vuzix. Other devices from Magic Leap and Microsoft’s HoloLens headsets offer deeper levels of immersion. Brian Vogelsang, AR Product Leader for Qualcomm Technologies.

AR 118

AR Magic Leap Miami Head Mounted Display 118

The Ghost Howls

MARCH 15, 2018

We can deploy to a vast of platforms using game engines like Unity, Unreal Engine, the more recent Godot engine or any of the other engines out there, which have all started to add VR features”. You may be saying “Come on! As a developer, we haven’t control over the runtime in which our application will execute (i.e.:

How To 215

How To Unity Oculus Data 215

The Ghost Howls

OCTOBER 15, 2018

So, the company has created this androgenic girl called Mica , which should be as close as possible to a real human, featuring a great visual quality (thanks to Unreal Engine) and credible eye movements and facial microexpressions. This is for instance something that Microsoft lacks completely. Avatar Chat.

Magic Leap 194

Magic Leap Augmented Reality AR Florida 194

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

Microsoft 545

Microsoft Hardware HTC Conference 545

ARVR

JULY 17, 2020

We’re looking at you, Google Glass. Besides Google Glass, there have been plenty of venture backed companies promising to make consumer grade Augmented Reality come to life, only to realize the scale of the problem is larger than originally anticipated. You can see it in action below: [link] Why build on Android?

Augmented Reality 130

Augmented Reality Wearables Hardware AR 130

Bernard Marr

OCTOBER 15, 2023

Gaming On-Demand Google's Stadia streaming gaming service may not exist in 2023 - it proved to be a great idea, backed by solid technology, that just didn't catch on with consumers. However, other cloud services continued to grow, including Nvidia's GeForce Now and Microsoft's Xbox Cloud Gaming.

Trends 52

Trends Video Gaming Industry 52

XR for Business Podcast

JUNE 24, 2019

So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So that was a problem that, in the past, could only be solved with expensive depth cameras or Google Street View-style cars, or take a thousand photos and wait a day for it all to be processed.

AR 78

AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So that was a problem that, in the past, could only be solved with expensive depth cameras or Google Street View-style cars, or take a thousand photos and wait a day for it all to be processed.

AR 78

AR Technology Industry Augmented Reality 78

XR Today - Mixed Reality tag

JUNE 13, 2023

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. They continue to support and collaborate with outside companies, of course — you’ll probably be able to use Google Maps on the Vision Pro, for example — but I wouldn’t expect the competitive atmosphere to change much.

Industry 104

Industry Apple Unity North America 104

XR for Business Podcast

SEPTEMBER 4, 2019

” So, in our world, Unity — and let’s not just pick on Unity all the time, you know, there’s Unreal. We have a Google Doc-style, real-time collaborative editing, where you can have as many people as you want in a project, but you’re also giving them permission to edit the project. Paul: Yeah. Paul: Yeah.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

” So, in our world, Unity — and let’s not just pick on Unity all the time, you know, there’s Unreal. We have a Google Doc-style, real-time collaborative editing, where you can have as many people as you want in a project, but you’re also giving them permission to edit the project. Paul: Yeah. Paul: Yeah.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So that was a problem that, in the past, could only be solved with expensive depth cameras or Google Street View-style cars, or take a thousand photos and wait a day for it all to be processed.

AR 60

AR Technology Industry Augmented Reality 60