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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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As UploadVR Turns 2 We Reflect On The First Full Year of Consumer VR

UploadVR Between Realities podcast

We’ll have more soon about Upload’s next steps, including our expansion into LA and beyond, but we thought this would be a good opportunity to recap the year that saw VR transition to the consumer market. Eye-tracking startup Eyefluence, which raises $14 million this month, is acquired about a year later by Google. November 2015.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.

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Building a Better 360 Camera from Consumer to Pro, with Insta360’s Michael Shabun

XR for Business Podcast

When you open the box, camera’s inside, but there’s also a VR viewer, like a little Google Cardboard kind of thing, a little plastic thing that you slap on your phone. You see Google. What this does is it uses a technology that Google made popular some years ago and it uses something called dynamic rendering.

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Building a Better 360 Camera from Consumer to Pro, with Insta360’s Michael Shabun

XR for Business Podcast

When you open the box, camera’s inside, but there’s also a VR viewer, like a little Google Cardboard kind of thing, a little plastic thing that you slap on your phone. You see Google. What this does is it uses a technology that Google made popular some years ago and it uses something called dynamic rendering.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.