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Building a Better 360 Camera from Consumer to Pro, with Insta360’s Michael Shabun

XR for Business Podcast

And so he created the hardware and wrote the software to make 360 truly a consumer product. They’ve created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware’s useless with software.

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Building a Better 360 Camera from Consumer to Pro, with Insta360’s Michael Shabun

XR for Business Podcast

And so he created the hardware and wrote the software to make 360 truly a consumer product. They’ve created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware’s useless with software.

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article thumbnail

Building a Better 360 Camera from Consumer to Pro, with Insta360's Michael Shabun

XR for Business Podcast

And so he created the hardware and wrote the software to make 360 truly a consumer product. They've created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware's useless with software.

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Cinematic VR: 10 Avoidable Rookie Mistakes

Headjack

The recent Consumer Electronics Show (CES) in Las Vegas made it clear: virtual reality is taking on serious forms ! All the big names in tech are working on their own devices, including Apple, Sony, Samsung, and Google. Cinematic VR requires radically new ways of thinking about filming.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The software suffers because the budget is taken from that. I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. We're not talking, "we designed it better with a new software." This is a monumental shift.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The software suffers because the budget is taken from that. I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. We're not talking, "we designed it better with a new software." This is a monumental shift.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The software suffers because the budget is taken from that. I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. We're not talking, "we designed it better with a new software." This is a monumental shift.